Value Network Positioning of Expected Winners: Analysis of the Top Software Business Start-ups
نویسندگان
چکیده
The focus of this paper is on trying to answer the question how the most promising ICT start-ups are positioned with regard to value creation in growing markets. The results of the study show that there are clearly a few most promising positions in the value network of emerging markets: either an infrastructure or application software supplier, or an application service provider.
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